The constant pressure Youtubers are under to produce content that out-views their previous videos.
The Algorithm will recommend your latest video more only if it does better than your previous videos.
Twitter discussion, check out Marcus House's response:
https://twitter.com/eevblog/status/1531085643383971840
How to demotivate a Youtube: https://www.youtube.com/watch?v=djGhrpxbnFU
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#Youtube #Youtuber

Hi Just thought I'd show you something interesting in my Youtube analytics here. Now if you want any uh, evidence that Youtubers are constantly pushed more and more, uh, to produce click-baity titles and you know, shouty, controversial, uh type videos and content in order, uh, to get recommended in the algorithm trademark. It's all about the algorithm and this mysterious algorithm youtube algorithm that no one knows how it really works. But you know that if you uh, produce uh videos that are, you know, click-baity and and get popular and get engaged with uh, you know, thumbs up, You can't thumbs down.

We can still thumbs down and I can still see it with a plug-in. But anyway, like if people engage with videos and they're more popular and you do more outrageous things to uh, please the algorithm, then you'll get recommended more. It's like a positive feedback mechanism. You keep feeding the algorithm and it'll keep boosting you up and it'll just feed upon itself and boom off you go viral and you want some proof that this happening? Well, you don't have to guess at all.

Youtube literally tell you here. It is right here. Here's my latest video. What's this Smd part and you can see the blue line.

Here is how this video is actually doing and this gray region here. This is what pre my previous videos have done now. um it. It doesn't actually uh tell you how many previous videos over what time period that it actually calculates this window of uh data here.

But hey it's you can show and see that my latest video is just a smidgen above, right? It tells you there you go. 19 200. Typically, I get up to 17 700 after this amount of time and this is a really good you know Youtubers see this graph. It's the first thing you see when you go into the analytics for a video.

You don't have to go into anything advanced. it's just in the overview here. And yeah, you can see that I've been slightly above my previous video and views are up five percent. A lousy five percent over where it's it's calculated that previous window is.

But this is enough to trigger the algorithm into recommending my video more. Look at this more. Regular viewers are choosing to watch this video and I'm sure engagement too That or that all counts into the algorithm as well. and they're watching longer than usual, helping to increase its reach on Youtube recommendations.

There it is right there. They they tell you that because your views are up five percent and your watch time is up compared to, however, it analyzes your previous videos, it's going to recommend this video more so you know you might be able to see. I don't know. Maybe a little uptick there where I'd normally expect it to flatten out.

It's kind of like uptick in a little bit. Not a good example. Um, but you can, possibly, uh, see that there. Maybe there's a little uptick there as well.

It's because it was above my previous videos. The algorithm recommends it. More like you don't have to guess at this stuff. Youtube literally tell you this.
So this is the constant pressure Youtubers are under to feed their algorithm and make sure your new video is more popular than your previous video and there's just more pressure, pressure, pressure build up. And some Youtubers just you know, uh, blow a gasket and um, it can't handle it anymore and this is like in your face, right? This is like right here in the overview. Of course this like doesn't bother me. I've said in a previous uh rant video how like I've deliberately done videos.

I know that will do poorly in like whiteboard tutorial videos. My Ac new Ac tutorial series are linking the video up here if you haven't seen it and how I deliberately do those videos even though I know I'm going to get hammered in the algorithm. But this actually raises an interesting question. If you know that you've got, you know, a video you've got in the bag coming up is going to be like really popular.

It'll have broader appeal for example, and I don't know, you might be able to do some really nice clickbaity thumb title or title and thumbnail. Um, and then what would happen if you then deliberately did a couple of bad videos. Not bad videos, but videos You knew boring videos that you knew weren't going to get a lot of views if you did like, you know, like maybe a handful of those first, I don't know how many. If you know how they actually calculate this, leave it in the comments, but I doubt anyone knows otherwise.

you'd be able to game the algorithm right. And the whole point is that it's a mystery. Nobody knows how the algorithm works, but I'm wondering if you could deliberately do like a couple of boring videos in a row and then that would drag down this average and then all of a sudden boom, you release your big popular one. Will it do better? Hmm.

That would be an interesting experiment. I don't I'm not going to test it, but um, let us know if you know other Youtubers that have tested this kind of thing and does it work. I don't know, but I don't. I don't have a mainstream, uh, appeal, which is my why my videos now almost never go viral or anything like that.

I just want to show you that this is what Youtube shows us youtubers every single time we log in and I've done that video on how they remove the dislike to protect us because oh, we don't want to see that. Um, you know we've been abused by all these dislikes and you can just go in like I'll go back and I'll show you and I've done a video on this here. It is right. Here is where I go into my content and it tells me the number of dislikes.

Anyway, it's right in your face. They lied to us. Yeah, like they said, oh, we're burying it away for your protection, right? It's just in your face right there and as is this in your face right there It it tells you it always comes like this: This sort of text changes depending on how if it's under. I can't remember what it says, But like it says, oh, your video's doing poorly, you loser.
It's just like they don't want to protect creators, right? They've got these messages in here and it literally tells you that if you do better than all your previous videos, we're going to recommend you more. Um, so that's just constant pressure to do better. It's just nuts. Anyway, it doesn't bother me, I just make the videos I want to make and I don't try and chase the algorithm, but just realize that a lot of other youtubers you may, uh, watch a like they're under this sort of pressure to keep producing more content and uh, and as a side note, yeah, 143.

Uh. estimated revenue for that video? Uh, 44 000 views? That's actually a Cpm or cost per mil or revenue per uh thousand views basically of uh, 3.20 which isn't too bad. Um, yeah. Normally, like a video of this, it'll get like 50 or 80 bucks or something like that.

so it's going up a little bit. But anyway, um, it still doesn't pay for the time to actually make the video really. Although this one was pretty easy to make, but you get the idea. So I hope you like that little behind the scenes here in uh, the youtube analytics here and how uh, Youtubers and constant pressure to produce anyway.

leave your thoughts and comments down below. As always, if you liked it, give it a big thumbs up and engage. And maybe this one. Actually, I'll put this one as a blab on my main channel and see what happens.

Um, yeah, why not catch you next time.

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By YTB

27 thoughts on “Eevblab 98 – the pressure youtubers are under”
  1. Avataaar/Circle Created with python_avatars Martin Smyrk says:

    I publish a "devlog" for a project I'm working on, and I have no clue what's going on with my analytics and recommendations. I'll have what I think is a snappy title and thumbnail, it'll have a great CTR and average watchtime in the first 12 hours, and then nothing will happen with it. It just peters out and dies. Then I'll have a video with a mediocre CTR after release, and YouTube will just suddenly start promoting it to mostly Americans in the middle of their night. My CTR will tank, but they'll just keep pumping it and the video will get 3-4 times my normal views. I have more technical videos, and more "creative" videos. While creative ones do better on average than technical ones, I can't see much of a pattern there on which ones they'll randomly decide to pump.

    That said, I'm on the back of 3 highly technical videos that haven't done so well (I couldn't come up with decent thumbnails). Will be interesting to see what happens with my next one which is going to have a lot less "content", but probably have a nice thumbnail.

  2. Avataaar/Circle Created with python_avatars Keith Marlow says:

    be funny if a video complaining about the recommendation algo went viral….

  3. Avataaar/Circle Created with python_avatars xjet says:

    YouTube is so disingenuous. There are ads running right now that are deliberately scamming people out of their hard earned money and yet, despite enormous numbers of people flagging these ads as a scam, they continue to run. However, make a video that YT considers to be "deceptive" or which expresses a view that is "non-compliant" with YT's own ideologies and it'll be gone in the blink of an eye.

    I also noticed that the analytics on the video I did to expose the latest of these scammy drone ads show that the algorithm worked hard to keep the viewcount low.

    Bunch of crooks if you ask me 🙂

  4. Avataaar/Circle Created with python_avatars shredZ says:

    Youtubes trash community has always been about popularity > content. Leaving us to filter through the shitty algorithm for the specs of gold deep within

  5. Avataaar/Circle Created with python_avatars Joey Strong says:

    It's like they want reality TV dave. A cat fight like from those silly housewives show my wife watches.

    It's water off a duck's back to you but there's alot of people in the top 1000 channels with mental health issues that are going to pop.

    I think YouTube is going to 'algorithm' itself out of revenue pushing people to the new fringe platforms

  6. Avataaar/Circle Created with python_avatars Entropy Achieved says:

    The problems not just 'the Algorithm' its that fact that if your channel is based on something thats a bit in depth on a science-ie or of technical discipline then your never going to get mass views that a brainless 'influencer' pushing half baked ideas will get.

  7. Avataaar/Circle Created with python_avatars PCBurn! says:

    I have noticed that Youtube is getting worse suggesting videos by relevancy. If I'm changing my brakes and need a bolt size I really, really don't need more popular videos on totally unrelated cars.

  8. Avataaar/Circle Created with python_avatars Tone. says:

    The Algorithm is doing its best to try and homogenise YouTube content by rewarding feel-good clickbait and r-worded facial expressions in the thumbnails. My rule of thumb is that if a video has > 1 million views in less than a week and I'm not already subscribed to the channel, the video is probably hot garbage.

  9. Avataaar/Circle Created with python_avatars ChrisGrossmanDOTcom says:

    I have started making videos because I want to. I would hate to have to live of of meager income the videos may produce.

  10. Avataaar/Circle Created with python_avatars Mr. Unacceptable Shadowbanned By Google says:

    I never see anything recommended that aren't already subscribed to. Even if it's on topics I'm interested in. I'll find them years later because Google won't show me anything new. The shadow ban crap is bullshit. Don't get conversations any more. No notifications. No point asking questions never get notice of a response. I hate YT. Trouble is it's all the same content elsewhere. YTers if they want more views on other platforms need to post at least some original content only there. Only one i know of makes fiction content. epic NPC man guys. So much missed opportunities. Small crews can still make great content and tell good stories. Why can't a small crew make a sitcom based on 80's shows.

  11. Avataaar/Circle Created with python_avatars Haploanddogs says:

    how else would it detect viral videos? it stinks for creators, but what is the alternative?

  12. Avataaar/Circle Created with python_avatars Rhys Sebastion says:

    Would be interesting to see how this video goes, could go over an above your trend

  13. Avataaar/Circle Created with python_avatars Anthony Ramirez says:

    What's funny is, you've got a whiteboard video with 2.3M views being spammed in my recommendations, even though I've already watched it. Op amps tutorial, from 8 freakin years ago. I think the algorithm is just bloody nuts.

  14. Avataaar/Circle Created with python_avatars Christopher Jackson says:

    The second people stop clicking on clickbaitey videos youtube will stop pushing them.

    The pressure you're describing here is something different tho.

    I suspect there's a feedback loop between the human directed psychological manipulation (sorry, "human resource management" ) and the recommendation algorithm. That's where things get scary.

    Anyways ur right not to try and game the algo. Gaming good ai never works. Make good content and people will watch.

  15. Avataaar/Circle Created with python_avatars Larry Druhall says:

    Is it time to migrate away from YouTube? If so, where to migrate to? During the migration one could keep YouTube and offer an option and gain time to reconsider the options. I will be doing something like this myself and would love dialogue about what is involved.

  16. Avataaar/Circle Created with python_avatars Rodrick Anderson says:

    my least favorite thing about the algorithm is how they weigh new projects of theirs, like shorts, ugh i hate shorts, they wreck /feed/subscriptions, and its hard to ask someone to stop because of how well it will do for them, and how bad it would be to ignore it.
    freakin tiktok format though lol wtf

  17. Avataaar/Circle Created with python_avatars Johnson Lam says:

    YouTube scare away people want to rely on YouTube to be their full time job.

  18. Avataaar/Circle Created with python_avatars cza rodzi says:

    Call it the TG Maverick phenomenon, the next one has to be at least as good as the one before. No pressure!

  19. Avataaar/Circle Created with python_avatars Jack In The Shop says:

    all of my videos are boring. so I just need to make 1 good video to boost the ratings. LOL

  20. Avataaar/Circle Created with python_avatars Steven Grey says:

    Your Whiteboard videos are a great resource. I wonder how many other content creators forgo that kind of valuable content because it doesn't have mass appeal. Algorithm Collateral?

  21. Avataaar/Circle Created with python_avatars WacKEDmaN says:

    youtube doesnt give me tips like that…. it just says this vid has so many views in last 28 days….
    it seems they only push creators they want to push…

  22. Avataaar/Circle Created with python_avatars George Wistler says:

    I’m regards to dislikes, I’m almost positive the reason they did it is because the MSM channels were getting dislike 👎 bombed. Hmm wonder why that is 😜 Maybe if they weren’t making propaganda their videos wouldn’t have got disliked 🤔

  23. Avataaar/Circle Created with python_avatars myantispambox says:

    I don't give a crap what YouTube "promotes". I only watch my subscribers.

  24. Avataaar/Circle Created with python_avatars gexwing says:

    Step 1: Deliberately do worse videos to lower "typical" views
    Step 2: Now it's easier to achieve viral video status
    Step 3: Profit?

    🤣

  25. Avataaar/Circle Created with python_avatars dafeichu says:

    I've seen this kind of video from a lot of the content makers that I regularly watch. There's obviously an issue here. I understand how it basically works but more and more youtubers seem to be getting a bit winded from trying to put out catchy titles and pics.

  26. Avataaar/Circle Created with python_avatars George Wistler says:

    Typically engagement is the #1 driver of the algorithm. So it’s not like you have to clickbait. Simply making good content with little to no dead time will lead to higher engagement.

  27. Avataaar/Circle Created with python_avatars joekenorer says:

    I really, really miss back when Youtube was completely random. No matter what settings I change or how many ways I reload their page, I'm recommended the same videos over and over because of their forced algorithm bs. Even in their new "new to you" tab is full stuff I've already seen. I hate it, I spend no time exploring Youtube anymore, I have a handful of channels I subscribe to and wait for notifications. The site no longer has any other appeal to me.

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