I saw an interview with the three men who conceived and created the CCD camera, it took them 5 minutes. They made a lot for 5 minutes work.

Lmao, the writing on the board is hilarious!

Bahaha, so funny Dave…frustrating but oh so true…'it's just complete and utter b.s'….1's + 0's…shhhh..take out either the 1's or 0's and digital is super quiet…non existent even, absolutely nothing…not even a peep…lol🤣👍🇦🇺

Did you ever hear a noise when using an old motherboard with onboard audio chip? I did, especially when using USB intensively. This is not about digital signaling at all.

Dave, Thank you for the wonderful videos, I had a few of those audiophile folks a roommates, They would get to carrying on about how good their cables were, and then I would remind them my ethernet cables care accurate signals in the gigahertz range easily all the time, and they were developed over 20 years ago. Audiophile means using sound to financially screw yourself, right?

I still have one of the world's first portable TV's, not exactly the model indicated, It took about about 8 large batteries which didn't last enough to watch a movie.
Absolutely useless.

The so called audiophile market has really took of since the domination of digital media. In analog era there were truly "magical" components which enriched the sound because analog signal is a lot more prone to noises and virtually everything has an impact on it. But in digital world things are a lot more prone to noises hence the magic dissappeared. But the audiophiles have their religion and they have to believe in something. So the market adapts – if there are people who will pay 1000 bucks for a piece of cable believing it is magic the companies will produce and sell it. So i am not very surprised that Sony produced an SD card for those people – why not make a bunch of money on a card which costs cents to produce. It is profitable even if you sell small number of them. And even if it does not sell well because of the high price they will just lower the retail price to match the competition and they still will sell a lot of them just because this badge on them. From a consumer perspective if you see two cards and you don't have an idea how exactly the system works, and one of them claims to be superior on something at the same price you will likely buy that one.

Dave, this is a natural step forward, companies are made by people and ran by them, depending on the people in the company, the company has a certain "personality", although it's not literally a personality, it's very similar, this is an emerging property; this is why we tend to treat companies as a person, not an entity. Many people behind the scenes that made those mentioned innovations happen either died, retired or left the company, this is why Sony today is what it is. a new generation tries to do more, on top of the work of the old generation. and as you might know from Sagan, a generation forward means different thinking, practically everything is different although built on top of the old generation.

Hi Dave, I love this one, makes extremely good sense that a digital media that can hold all the ones and zeros where they should and ought to be, but I would love a revisit on this one since it is little or no facts to find on this subject, seems like people really think the quality of the sound is dependent on the noise from the chips would cause .quality problems when playing music from the memory card… have tried to explain that this is not the case, it depends on HW from the DA/AD converter and forth i.e. all the circuits that handle the analog signals till the sound hits the membrane in the speakers or headset, and have compared with all media that can hold digital information connected to a computer, HDD, Floppy, SD, CD/DVD/BD and have pointed out that they all have the same function regarding storing analog "information" digitally…. the buzz all circuits have and noise that comes with analog HW inside a computer case…. I have followed the videos investigating studio speakers and the "white" noise due to the same, or mostly the same as I understand it! Also, know that when you order components for sound equipment one can order(from some places) LowNoice and paired transistors and such to get the best (and low noise) out of what you built…. so as I said, a revisit and a bit deeper but simpler explanation would be appreciated, this is really something that is itching in my brain…. PLEASE 🙂

OK Did you actually try to listen music using (and comparing) this memory card?
What…. just imagine…. what if you will hear the DIFFERENCE?
What you gonna do then )))

Hey, you're right, I did hear the difference! First let me ramble incoherently about all of the various oddly-named stereo components that I own, to add gravitas to what comes next. Next, and I can't stress this enough: CABLES! Obviously we need to start with oxygen free copper, mined from some exotic place. (I keep my whole listening room oxygen free to be on the safe side) and then age it in an artisan crafted cupboard for 37.4 years before drawing it into Litz wire woven by arctic damselflies. Next comes a layer of pure silver from doubloons taken from the Bermuda Triangle. We'll put the SD card next to a turntable that costs as much as a midsize cathedral, because vinyl. The soundstage and detail are taken to new and exciting depths by a honey-colored fragrance of the instruments melting like ice cream on a chilly day. Not too warm, mind you. Each note sounds as if people were playing them, how delightful! Completely different from my last acid trip. I must go now because this is not my house.

Thanks Dave. I can't think of a better way to start this video than they way you did. It really demonstrates that this action from Sony's marketing team does not just insult the consumer, but also insults a history of great innovation from Sony. Sony, you stand on the shoulders of giants, and you chose to crap on them.